Understanding Ethical and Sustainable Fashion

In a world increasingly conscious of its environmental footprint, the fashion industry has been under scrutiny for its impact on the planet and its people. Ethical and sustainable fashion are terms that encapsulate the efforts of clothing brands striving to make a positive change. Producing sustainable, quality garments in the most eco-friendly way is the founding principle of L’Envers. Indeed, our founder Julie decided to create the brand after interviewing with traditional fashion brands and walking out appalled by their ways of working. Read more about L'Envers story.

As a result, L'Envers is a sustainable knitwear brand based in Madrid, Spain, that embodies these sustainable clothing principles by following a knit-to-order business model : producing only what customers order, ensuring minimal waste and maximum quality. This article delves into what sustainable clothing brands mean, why it matters, and how you can build a sustainable wardrobe.

what is sustainable fashion

What is Sustainable Fashion?

Sustainable fashion focuses on minimizing the environmental impact of clothing production and consumption. This involves using organic and recycled cotton, natural fibers, and recycled materials such as recycled plastic bottles and recycled nylon to create garments that are both stylish and eco-friendly. By embracing sustainable practices like zero waste production, carbon neutral shipping, and circular fashion initiatives, sustainable clothing brands strive to reduce their carbon footprint and mitigate the harmful effects of fast fashion on the planet.

Sustainable fashion refers to clothing that is designed, manufactured, distributed, and worn in ways that are environmentally friendly. This means using materials and processes that have a minimal negative impact on the planet. Sustainable clothing often includes organic fibers, renewable materials, and innovative fabrics that reduce the environmental footprint.

At L’Envers, sustainability is at the core of our operations. By knitting to order, we reduce waste and ensure that each piece of clothing is made with care and precision. We also use exclusively GOTS certified organic cotton, cruelty-free wool grown as locally as possible and minimizing our environmental impact every step of our production chain the best we can. 

What is Ethical Fashion?

Ethical fashion goes beyond the environmental impact and focuses on the social and economic aspects of the fashion industry.

It addresses issues like fair labor practices, healthy working conditions, and a fair living wage. Ethical shopping for clothes involves choosing brands that are transparent about their supply chains and committed to treating their workers with respect.

L’Envers is dedicated to ethical practices by working with local artisans in Spain, providing them with fair wages and healthy working conditions. 100% of the knitting of our garments is trusted to our partner workshop in Bejar, Spain, on the Ruta Textil, hence supporting the local economy and minimizing our greenhouse gas emissions. Read more.

what is ethical fashion

What are the benefits of sustainable clothing brands such L'Envers?

Ethical fashion offers numerous benefits for our planet and human beings, including:

- Fair Wages and Working Conditions: Carefully selecting and being loyal to our production partners ensure that their garment workers are paid a fair living wage and work in a safe environment, which in turn helps improve their quality of life and community development. The region of Bejar, Salamanca where our knitting atelier is based was once a flourishing industrial area that has been discarded over decades. Our decision to base our production in this historical area was made in a very conscious fashion.

- Positive Social Impact: Supporting eco-friendly brands helps promote better labor practices globally and contributes to lowering the fashion industry's environmental and social impact. By choosing such brand's products over fast fashion garments, your purchase contributes to shaping a new garment industry worldwide.

- High-Quality Products: Slow fashion brands such as L'Envers focus on quality over quantity, resulting in well-made, durable products. At L'Envers we are committed to producing high-quality garments, free of harmful chemicals and synthetic materials - building a more sustainable future.

- Environmental Protection: Sustainable clothing brands tend to align with eco-friendly practices, further reducing their carbon footprint. For example, at L'Envers, we source materials as locally as possible, minimize our waste production by knitting to order therefore avoiding overproduction, lower our greenhouse gas emissions by fullfilling orders from the knitting atelier and grouping shipments for multiple-product orders, etc.

building a sustainable wardrobe

Building a Sustainable Wardrobe

Creating a sustainable wardrobe is not just about buying eco-friendly items; it’s about making thoughtful choices that reflect a commitment to sustainability. Here are some tips to help you build a wardrobe that is both stylish and responsible:

- Choose Quality Over Quantity: Invest in high-quality pieces that will last longer. Durable items like our Merino wool sweaters and organic cotton cardigan sweaters are not only stylish but also timeless and resilient. Every piece at L'Envers is produced to stand the test of time and the latest fashion trends.

- Opt for Versatile Pieces: Select items that can be worn in multiple ways and across different seasons. A sweater coat or a spring knit jacket, for instance, can be a versatile addition to your wardrobe. Check out our GEORGE jacket or cardigan line here.

- Research Brands: Look for brands that are eco-friendly and transparent about their manufacturing processes. Sustainable fashion brands for clothes, like L’Envers, prioritize sustainable practices and natural fibers over supply chain quick wins and synthetic materials.

- Care for Your Clothes: Proper maintenance can extend the life of your garments. For example, understanding mohair sweater care can help keep your mohair items looking fresh and luxurious for years. You can find care advice on our website for organic cotton, as well as wool and other natural fibers.

- Support Sustainable Clothing Manufacturers: When shopping, order directly from the slow fashion brand itself to maintain its profit margin, therefore supporting healthy business models.

sustainable fashion
out knitting atelier

Are Sustainable Clothes Better Quality?

Sustainable clothes are typically synonymous with better quality for several reasons:

- Material Selection: Sustainable brands often use higher-quality, durable materials that stand the test of time. Materials like organic cotton, hemp, and merino wool are known for their longevity and resilience.

- Production Methods: Ethical and sustainable brands tend to focus on craftsmanship and quality control, ensuring each piece is made with care in ethical factories.

- Longevity: The focus on durability and timeless designs means that sustainable clothes are made to last longer, reducing the need for frequent replacements.


By making informed choices, you can build a wardrobe that not only looks good but also does good. L’Envers is proud to be part of this movement, offering sustainable, ethical, and beautifully crafted knitwear. From our cozy mohair sweaters to our timeless cardigan sweaters, every piece is designed with the planet and its people in mind.

Understanding what is sustainable clothing and ethical fashion is the first step towards making better choices. Join us in embracing the slow fashion movement that prioritizes the environment and humanity. Explore our collection today and become part of the change.

Incorporating these principles into your shopping habits can make a significant environmental impact. Whether you're looking for the perfect merino wool sweater, a stylish spring jacket, or a cozy mohair sweater, remember that your choices matter. By supporting brands that are eco-friendly and ethical, such as L'Envers, you contribute to a more sustainable and just fashion industry.