WHO ARE WE?
At L’Envers we believe in fewer things made in a better way.
We believe in mindful, careful and slow consumption.
We believe our planet deserves better. Less waste and less pollution. That’s why we create seasonless pieces.
Away from the tyranny of seasons, we offer timeless editions which are meant
to stand the test of time and outlive fast fads and seasonal trends.
Since 2015 all our pieces are knitted in small family workshops in Spain, home of the founder Julie and her family. In this country where fast fashion reigns we wanted to give a voice to local artisans specialised in knitwear who have suffered from the relocation of the textile industry to Asia.
The raw materials, selected exclusively from French and Spanish spinning mills, are noble and respectful of the environment.
Our creations are intended for men and women inspired by the stories of artisanal production, of slow and respectful fashion, lovers of beautiful pieces woven and knitted with care, love, patience and who want to discover the hidden hands behind the confection of their clothes.
JULIE, THE FOUNDER
It’s the desire to perpetuate a family legacy of the French Northern textile industry, and a realisation of the flaws of today’s fashion industry that are at the heart of the creation of L’Envers. For Julie it’s a childhood story, a wish to awaken a lost sentimental heritage that she is bringing back to life thanks to the know-how of independent workshops located in Spain where she has lived for a few years.
I am Julie, the founder of L'Envers. After living in Paris (I am French) and London I now live in a quiet village in the mountains near Madrid, with my husband and our three children. I have always been immersed in the textile world with my family being involved in this industry for a long time. The story goes back to 1820 when my great-great-great-great-great-grandfather founded a wool mill in northern France.
After working in large groups I was keen to embark on my own entrepreneurial adventure in 2015. It was when I realized that the fashion industry was the second most polluting in the world that I wanted to offer an alternative and launch a fashion brand that was slow, respectful and with low impact.
I work hard to grow L’Envers but like everything in life, it is a question of finding a balance and a meaning to what we do, and surrounding ourselves with people who share the same convictions and ideals. I love my job and find it very exciting to dress people in a way that preserves our beautiful planet and respects the people making it!
WE MAKE IT SLOW TO MAKE IT LAST
L’Envers means the opposite, the reverse in French. “Faire les choses à l’envers”: doing things in an opposite way, in a different manner, offering an alternative to the fast fashion. This is what we stand for!
L’Envers invites you to turn your clothes inside out (we say in French “mettre son pull à l’envers”) and read the clothing label in order to discover the full story: where it is made, what it is made of and who made it.
L’Envers is a human brand and highlights the behind-the-scenes (we say in French “l’envers du décor”) and gives full transparency. Get to know the people behind our brand!
We are an independent French brand, unattached to a major group or financial funding and the only interests we defend are those of the planet and our artisans.
It is not a lack of ambition, but the desire to preserve our freedom, to remain true to our founding values, to maintain our authenticity and to develop at our own pace without financial pressure. Our motto: " we make it slow to make it last", is an equivalent of going slowly but surely, and sustainably!
We are committed to doing things right, not only in the manufacturing of our products but also in the day-to-day management of our company. Respect the people we work with, infuse a positive corporate culture, think about our environment on a daily basis...while offering quality clothing. We are a small team of passionate people who are 100% dedicated to providing impeccable customer service. On a daily basis we work hard to design beautiful pieces that are respectful and will accompany you for years to come!
Beyond the simple manufacture of clothing, we also want to explain our approach, raise awareness of the issues, inspire, share information from our industry so that everyone can understand and share our ideals of a slower, more sustainable and respectful fashion.
More and more of you are joining us every day, thank you for your loyalty. We are constantly learning from each other, so talk to us, we are listening and taking good advice and suggestions. Tell us all about it by writing to us at firstname.lastname@example.org. Even critics are welcome.
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