OUR STORY

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At L’Envers our mission is to design fewer pieces made in a better way.

We believe quality is an investment in the future that clothing ought to be made in mindful, careful and slow consumption.

We believe our planet deserves better. Less waste and less pollution. That’s why we create seasonless pieces.

Away from the tyranny of seasons, we offer timeless editions which are meant to stand the test of time and outlive fast fads and seasonal trends.

 

Since 2015 all of our pieces have been knitted in local, small family workshops in Spain, home of founder, Julie and her family. We wanted to give a voice to the local artisans specialised in knitwear who have suffered from the relocation of the textile industry to Asia.

The pure materials, selected exclusively from French and Spanish spinning mills, are noble and respectful of the environment.

Our creations are intended for women all over the globe to be inspired by local artisanal production, by slow and respectful fashion, and the stories of the hidden hands behind the confection of their clother.




JULIE, THE FOUNDER

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I am Julie, a small-business owner from France. After living in Paris and London I now live in a quiet village in the mountains near Madrid, with my husband and our three children. I have always been immersed in the textile world with my family being involved in this industry for a long time. The story goes back to 1820 when my great-great-great-great-great-grandfather founded a wool mill in northern France.

After working in large groups I was keen to embark on my own entrepreneurial adventure in 2015. It was when I realized that the fashion industry was the second most polluting in the world that I wanted to offer an alternative and launch a fashion brand that was slow, respectful and with low impact.

I work hard to grow L’Envers but like everything in life, it is a question of finding a balance and a meaning to what we do, and surrounding ourselves with people who share the same convictions and ideals. I love my job and find it very exciting to dress people in a way that preserves our beautiful planet and respects the people making it!

WE MAKE IT SLOW TO MAKE IT LAST




OUR NAME

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L’Envers means the opposite, the reverse in French. “Faire les choses à l’envers”: doing things in an opposite way, in a different manner, offering an alternative to the fast fashion. This is what we stand for!

L’Envers invites you to turn your clothes inside out (we say in French “mettre son pull à l’envers”) and read the clothing label in order to discover the full story: where they are made, what materials were used and who made it.

L’Envers is a human brand and highlights the behind-the-scenes (we say in French “l’envers du décor”) and gives full transparency. Get to know the people behind our brand!

OUR COMPANY

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We are an independent French brand based in Spain, unattached to a major group or financial funding and the only interests we defend are those of the planet and our artisans.

It is not a lack of ambition, but the desire to preserve our freedom, to remain true to our founding values, to maintain our authenticity and to develop at our own pace without any financial pressure. Our motto: " we make it slow to make it last", is an equivalent of going slowly but surely, and sustainably!

We are committed to doing things right, not only in the manufacturing of our products but also in the day-to-day management of our company. We are a small team of passionate people who are 100% dedicated to providing impeccable customer service and quality garments. We work hard on a daily basis to design beautiful pieces that are environmentally responsible and that will accompany you for years to come!

OUR COMMUNITY

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Beyond the simple manufacture of clothing, we also want to raise awareness and show transparency of the existing issues in the popular fashion industry and inspire others with our ideals of a slower, more sustainable and respectful fashion.

We are more and more every day and thanks to your support we are growing! We are constantly learning from each other, so please don’t hesitate to message us at any time at info@lenversfashion.com. We are always happy to hear from you, your opinion and experience matters to us. All types of feedback are welcome.

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