"When in 2015 I realized the huge social and environmental impact of the textile industry, I decided to launch my own fashion brand taking a stand to promote sustainability. With a philosophy to fight against poor quality and fast fashion, I was keen to work at a local scale with artisans manufacturing our garments with great care, and use the most sustainable fabrics available: natural wool and organic cotton/fabric sourced exclusively with local partners in France and Spain.”
Julie, founder of L’Envers
We know that as we make improvements we will always encounter new challenges, and though this road is unending it will forever offer us room to change and grow. We are committed to never stopping questioning ourselves, innovating and developing new solutions for more responsible fashion. We still have a lot to learn to be 100% sustainable.
One thing we will never change for sure: make it slow to make it last.
PIECES DESIGNED TO LAST
We believe ethics and aesthetics are not mutually exclusive. We design timeless, authentic, simple beautiful pieces whilst ensuring we respect all social and environmental aspects of the production process. We believe in forever and we want you to wear our pieces for years to come. That’s why we partner with the best ateliers knitting/sewing high-quality pieces and source the finest materials for our pieces to stand the test of time.
Learn more about our materials.
LIMIT OUR ENVIRONMENTAL IMPACT
Even if the environmental impact of our garments is very limited we still leave an unavoidable carbon footprint simply by producing garments, no matter how sustainably sourced our materials are. This is a fact we can’t ignore and therefore we were keen to offset our CO2 emissions, one of the main causes of climate change.
We are giving 1% of our benefits to support some of the most impactful CO2-reducing projects around the world. Partnering with CHOOOSE and institutions such as the United Nations is a way for L’Envers to take responsibility and create a positive impact
SMALL EDITIONS AND FAIR PRICES
We don’t want you to purchase something you don’t need.
We defend the idea of individuality and offer pieces in limited edition producing only what is strictly necessary. We produce small batches and order small amounts of fabrics. Contrary to a pace of regular and seasonal launches with a limited lifespan, the antipodes of a fast fashion quickly produced, quickly consumed, quickly forgotten, L’Envers’ ethos lies in the offer of a simple and sustainable pieces knitted in small editions.
We offer a fair price all year long, reflecting the continued quality of our raw materials. Selling at a discount would mean offering a lower quality and our goal is to create sustainable pieces that you will wear for many years. Our name sums up what we stand for - L’Envers means in reverse in French. We do things in reverse, we are opposed to the modern fashion industry which is a fast and furious one. We don’t want to take part in this incessant rhythm of discounts, this vicious system that gets consumers used to permanent low prices meaning we find quality products too expensive..
WORKING CLOSELY WITH OUR ARTISANS
We attach the greatest importance to our manufacturing conditions. All our pieces are knitted with our local partners not only to limit our ecological footprint, but also to build personal and lasting relationships with each of them. We launched L'Envers with the ambition to build an ethical, sustainable but also a human brand that gives pride of place to the artisans who make each of our pieces. Through each item, we tell their story. It is a true relationship of mutual trust and proximity that we have built with them.
We believe in preserving local know how of our local craftsmen. Since 2015 all our pieces are knitted in small family workshops in Spain, home of the founder Julie and her family. In this country where fast fashion reigns we wanted to give a voice to local artisans specialised in knitwear who have suffered from the relocation of the textile industry to Asia. Our desire is to continue to grow by their side, helping to preserve their know-how and maintain local knitting traditions. That's why in March 2019 we launched a crowdfunding campaign to equip them with more powerful tools. We’ve exceeded our goals and financed the purchase of a new knitting machine.
Discover how we preserve craftmanship.