Our commitments | Sustainable Knitwear | L'Envers Fashion
our commitments
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"When in 2015 I realized the huge social and environmental impact of the textile industry, I decided to launch my own fashion brand taking a stand to promote sustainability. With a philosophy to fight against poor quality and fast fashion, I was keen to work at a local scale with artisans manufacturing our garments with great care, and use the most sustainable fabrics available: natural wool and organic cotton/fabric sourced exclusively with local partners in France and Spain.”
Julie, founder of L’Envers
We know that as we make improvements we will always encounter new challenges, and though this road
is unending it will forever offer us room to change and grow. We are committed to never stopping
questioning ourselves, innovating and developing new solutions for more responsible fashion. We
still have a lot to learn to be 100% sustainable.
One thing we will never change for
sure: make it slow to make it last.
PIECES DESIGNED TO LAST
We believe ethics and aesthetics are not mutually exclusive. We design
timeless, authentic, simple beautiful pieces whilst ensuring we respect all social and
environmental aspects of the production process. We believe in forever and we want you to wear
our pieces for years to come. That’s why we partner with the best ateliers knitting/sewing
high-quality pieces and source the finest materials for our pieces to stand the test of
time.
Learn more about our materials.
SUPPORT GARMENT WORKERS
It isn’t just about today or tomorrow. It’s about how we consume all throughout the year.
It’s time we slow down and support those most impacted by fast fashion practices particularly in these uncertain
times of epidemics and economic constraints.
We are giving 1% of our
benefits to the Clean Clothes Campaign. Because making a slower and more ethical fashion
is not enough, L’Envers wants to make sure those directly suffering the disastrous consequences of fast fashion
are not forgotten
SMALL EDITIONS AND FAIR PRICES
We don’t want you to purchase something you don’t
need.
We defend the idea of individuality and offer pieces in limited
edition producing only what is strictly necessary. We produce small batches and order
small amounts of fabrics. Contrary to a pace of regular and seasonal launches with a
limited lifespan, the antipodes of a fast fashion quickly produced, quickly consumed,
quickly forgotten, L’Envers’ ethos lies in the offer of a simple and sustainable pieces
knitted in small editions.
We offer a fair price all year long, reflecting
the continued quality of our raw materials. Selling at a discount would mean offering a
lower quality and our goal is to create sustainable pieces that you will wear for many
years. Our name sums up what we stand for - L’Envers means in reverse in French. We do
things in reverse, we are opposed to the modern fashion industry which is a fast and
furious one. We don’t want to take part in this incessant rhythm of discounts, this
vicious system that gets consumers used to permanent low prices meaning we find quality
products too expensive..
WORKING CLOSELY WITH OUR ARTISANS
We attach the greatest importance to our manufacturing
conditions. All our pieces are knitted with our local partners not only to limit our
ecological footprint, but also to build personal and lasting relationships with each of
them. We launched L'Envers with the ambition to build an ethical, sustainable but also
a human brand that gives pride of place to the artisans who make each of our pieces.
Through each item, we tell their story. It is a true relationship of mutual trust and
proximity that we have built with them.
We believe in preserving local
know how of our local craftsmen. Since 2015 all our pieces are knitted in small family
workshops in Spain, home of the founder Julie and her family. In this country where
fast fashion reigns we wanted to give a voice to local artisans specialised in knitwear
who have suffered from the relocation of the textile industry to Asia. Our desire is to
continue to grow by their side, helping to preserve their know-how and maintain local
knitting traditions. That's why in March 2019 we launched a crowdfunding campaign to
equip them with more powerful tools. We’ve exceeded our goals and financed the purchase
of a new knitting machine.
Discover how we preserve craftmanship.
