Putting ethic back into aesthetic...
The reverse (n.m) : the opposite or contrary; moving in a manner contrary to the usual; a change to an opposite position, condition or direction.
L’Envers means the reverse in French. Our brand was created and named after with this concept in mind.
Wear your clothes in a reverse manner to unveil their origins: turn your clothes inside out to know where they have been made and which raw material used to make it // show « l’Envers du décor » i.e to go behind the scenes and get to know the people behind your clothes // to go in an opposite direction by proposing an alternative to our accelerated way of life.
The desire to carry on a long-standing textile family legacy combined with the desire to produce clothes more sustainably by addressing the impact and injustice of today's fast fashion prompted the creation of l’Envers by Julie. It is the story of her childhood. It is a desire to revive a sleeping family heritage and support local clothing manufactures in Spain where she lives.